Fair Trade the White House supporter, Canaan Fair Trade, made the news yesterday for their quality olive oil they sell to sustain 1,200 farmers through The Palestine Fair Trade Association.
For centuries, olive harvesting here has been a mostly local industry.
Farmers, their relatives and neighbors beat the trees with sticks or strip the olives from branches by hand, then cart them to a local press and sell or trade the oil in nearby markets. Harvest workers keep a share of the crop for their labor, and olive press owners keep a share of the oil -- a testament to the small-scale, bartered nature of the undertaking.
That model can help sustain a household, but in a new factory on the outskirts of this northern West Bank village, an effort is underway to reshape the olive industry so it can help sustain a wider Palestinian economy...